YITTY is a fashion lifestyle brand that is grounded in shapewear. Flattering fits, customized compression, everyday comfort & stand-out style make every body feel great.
Flattering fits, customized compression, everyday comfort & stand-out style make every body feel great. Over less than a week at launch, the launch generated: 70+ articles including 2 full pages in the NY Times, Forbes, WWD, Vogue, Vanity Fair, BoF, Essence, The Cut, etc.
7.5B+ total impressions, 307K+ new followers on Instagram, 69K+ new followers on TikTok, 16K+ new followers on Twitter.
One year after, YITTY is a $100M business.
We created the brand’s identity, creative strategy, as well as all assets across channels, e-commerce, CRM, retail, PR, social media, etc., and 5 global campaigns with Lizzo.
All campaigns across channels, creative director: Remi Carlioz