LE TIGRE

SS24 sell-in video & marketing assets for LE TIGRE.

As the iconic 1977 brand is entering footwear – a completely new category for the brand – Le Tigre reached out to Studio Paname for a brand video sell-in tool, setting the stage for LE TIGRE to highlight DBI’s ability to launch brands in other channels and showcase their commitment to retail partners.

The goals and objectives of this video were:

• Tell the brand story
• Garner and build excitement for the brand
• Build confidence that DBI is building a world class brand with LE TIGRE
• Contain content that shows that the brand can speak to the target consumer.