Crocs Hey Dude

Crocs bought casual footwear brand HEY DUDE for $2.5Bn in 2022. We were brought in post-acquisition to reposition and rebrand Hey Dude, rethink and develop the creative strategy, and roll out a new creative direction across all channels, in order to make Hey Dude relevant to a younger audience, especially on the West and East Coasts.

HEY DUDE is now a $1Bn+ business, nabbed the top 7th spot in footwear amongst teens (Crocs being #6), and gained over 50 points of mindshare YoY (Piper Sandler).